Getting Listed on Google and Yahoo Local Listings

Millions of people search for local results on Google, Yahoo and Bing every day. A free listing on all the search engines makes it easy for customers to find you.

Each search engine has a special Local Business Center to create your free listing. When potential customers search Maps for local information, they’ll find your business: your address, hours of operation, even photos of your storefront or products. It’s easy, free, and you don’t need a website of your own. We have made a simple PDF file with directions for Google and Yahoo: Help customers find you on Google Maps 

Check out this video regarding Google Local Business Center:

We recommend that you use a google account, so you can access all their business tools. If you don’t have one, you can get one for free. Sign up at the Google Local Business Center

Some people discount the power of Yahoo and other search engines like Bing. We recommend that you get listed on as many search engines as possible for the greatest visibility. Typically, 1/2 to 2/3 traffic may come from Google, but where is the other 1/2 coming from? Other search engines. Again, we recommend that you use a yahoo account, so you can access all their business tools. If you don’t have one, you can get one for free. Get listed on Yahoo now.

We also found this article on SmallBizTrends, here is an excerpt:

To list your local business in Bing, head to the Bing Local Listing Center. From there, you’ll be able to check to see if you already have a local listing set up. If you do, you can modify it. If not, now’s the perfect time to create one.

Once you start creating/modifying your account. Bing will ask you to log in using your Windows ID. If you don’t have one, you’ll have to create one. From there, you’ll be asked to enter in your contact and business information, as well as a laundry list of supplemental information like additional phone numbers, Web pages, email address, hours of operation, payment methods, photos, etc. There’s also a long section for additional information like your company tagline, business description, brands carried (if applicable), specialties, affiliations, languages spoken, parking options, etc. It’s always in your best interest to create as complete a profile as you can.

From there, you can select up to six prioritized categories to place your business in based on associated keywords. You’ll also be able to supply information about features, cuisine type, prices, atmosphere, etc. Make sure you fill these out the best you can so that you can take advantage of Bing’s great local search refinement options. If you list it as an option, you won’t show up for it when a user looks for it!


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